![]() ![]() By the time I looked up, she had left the room. While she was telling me her dream superpower, I was busy staring at my phone. I wish I could tell you what she said in that moment, but I can’t. “I need to respond to one thing.” My eyes were glued to my phone, my fingers were tapping away at a response. One exercise consisted of asking each other the following question: “If you could have any superpower, what would it be?” Between the moment I asked the question and when my daughter could answer, I felt a buzz in my pocket. I remember sitting with my daughter one afternoon doing activities from a book written to help daddies and daughters bond. But in the process of researching the book, I found that some products drew some people in too much, including me. I wrote Hooked for companies who wanted to help their customers build healthy habits, like going to the gym regularly and eating right. In fact, I wrote the book about it in 2014: Hooked: How to Build Habit-Forming Products. ![]() For over a decade, I’ve helped tech companies build products to keep you clicking. ![]() I know how distractions work from the inside. How the difference between traction and distraction could transform your productivity ![]()
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